If you are in business online, you must have an Opt-In list. This article gives you the 10 top steps to build your opt-in list and ensure that it is responsive. These steps are:
- Choose your target market- People will subscribe to a list they are interested in. You cannot have a non-specific list as people won’t subscribe. So pick a niche that you want to target.
- Ensure that this market is seen online- There are countless niche’s out there, but not all of them are online. If you have selected a niche, ensure that they have an online presence before you invest any money
- Monitor your time commitments and spending- It is important to ensure that you do not waste any time or money on non-incoming producing efforts as this is counter-productive.
- Use Forums- Forums have many benefits; you can find out what your prospects’ problems are so you can provide an answer, and you can position yourself as an expert on the forum.
- Identify Problems- You need to find out what your prospects want an answer to, and find out why they haven’t previously been able to find answers to these problems. Use forums, Google groups, Yahoo answers to do this.
- Offer the solution to these problems- This flows on from above. You’ve identified the above, now offer the solution.
- Have an Opt-In form- Once you get prospects to your website, make it easy for them to subscribe to your newsletter so you can maintain regular contact with your prospects.
- Purchase an autoresponder account- An autoresponder ensures that you can easily maintain contact with your prospects once they have signed up to your newsletter. We recommend Aweber.com as it is the service used with great results by most Internet Marketing Gurus.
- Entice your site visitors- Visitors are not going to automatically sign up to your Opt-In list. Entice them with free reports, mini-courses or discount coupons.
- Do everything you can to contact your target public- Get on a variety of forums, use SEO, use PPC and have a blog. Make sure you have as many ways as possible for your target public to see your message.






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